Neighbourhood Watch

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With the average age of members meaning the organisation would literally die in ten years, the Neighbourhood Watch needed a way to reconnect with the communities it served and find a younger membership base.

Over the course of several months we visited, learned, listened and spoke with the diverse community that made up the organisation and the communities in which it operated. We learnt from local law enforcement and community leaders, residents and businesses and started to realise the very real value a community watch organisation could provide.

By helping the organisation understand how it could still provide value in very simple engagements with residents and that membership was just as valuable if it entailed a newsletter sign-up or a weekly Watch group attendance we were able to start using new digital tools and practices to help them connect back into their communities.

The deliverables were a set of key service principles, a new membership structure and key components of the new service for their brand agency to implement.