Global ExpertiseFounder Led
What sets us apart
A New Focus
In 2025, CW begins a new chapter. We continue as the same trusted studio, with the same design craft and research depth, but with a much sharper focus on the future. Today, we describe CraigWalker as a future services studio: a boutique, founder-led practice helping organisations anticipate disruption, prototype futures, and design tomorrow’s services, today. Our design practice is built on three key areas we have honed and developed over the last decade.
Foresight & Strategic Design
At CW, our practice is built around helping organisations see what’s coming and act with confidence. We use futures research, scenarios, and strategic roadmaps to make sense of disruption and opportunity. Whether it’s shaping long-term strategy for Australia Post or prototyping the future of home electrification, our work equips leaders to navigate complexity and design solutions that are fit for tomorrow.
Service & Experience Design
We help organisations turn ambitious ideas into services people can actually use. By designing and prototyping future service models, we make innovation tangible and testable. Our practice brings together designers and subject-matter experts to create practical solutions in complex industries—transforming bold visions into tangible services that work in the real world.
Communication Design
We help organisations communicate the future in ways people can understand and trust. By turning complex futures into compelling stories, we enable leaders to engage their communities and stakeholders with clarity. Our work spans everything from immersive 3D visualisations to on-the-ground community exhibitions—making the future tangible, relatable, and shared.
Who are Craig Walker?
CraigWalker was founded with a mission: to use human-centred design to reimagine the services people rely on every day. Over the past decade, we’ve partnered with some of the world’s most ambitious organisations, from Google and Meta to Changi Airport, Standard Chartered, the World Wide Web Foundation, Australia Post, ANZ Bank, Scentre Group and Transport for NSW. Together, we’ve designed services, policies, and digital products that have touched millions worldwide.
Today the studio is led by Jeremy Walker, Founder and Design Director and former Design and Research Director at IAG, Westpac, Live|Work, and the UK Design Council, operating from studios in Australia and Singapore.