Value of Design study report - DesignSingapore Council
CraigWalker founder Jeremy Walker, was honoured to share insights as a stakeholder for the Value of Design study commissioned by DesignSingapore Council.
The report shows the breadth of value design creates across business, social and environmental contexts, noting how often that value is poorly articulated. It outlines eight ways organisations lift the impact they get from design and shows how those gains come from shifting how design is used.
The report encourages being open about process and showing how thinking links to outcomes, so organisations can speak about impact in a way that feels shared rather than tied to any fixed methodology.
It makes clear that design works hardest when it moves past form-making and is applied to systems, strategy and organisational change, and when teams draw from multiple design disciplines rather than treating design as a single craft. Senior leadership support stands out as a key amplifier.
It frames design’s value across economic, social and environmental outcomes, places systems thinking at the centre, and reinforces the importance of evidence and action by asking simple questions like what does this mean and what does this do.
Lastly it positions design as a practical tool for national priorities including ageing, sustainability and digital transformation.
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